Kaloni

Google accounts for 73% of total US online searches
A recent report from Hitwise, says that the share of Google in US search queries has reached 73% in April 2009.  This is 7% YOY growth from April 2008. Yahoo Search is in second place with 16.27%, but reported a sharp 20% YOY decline in US search market share. Search shares of other major search engines are MSN search – 5.68% and Ask.com – 3.95%. The US online population seems to be comfortable with the search monopoly of Google.

Increase in usage of lengthy search queries over the past year
The length of search queries used by US online population has increased during the period April 2008 – 2009.  Searches with 8 or more words reported a significant 18% increase over the past year. Overall growth in search queries averaging five to more than eight words in length is reported as 7 percent during this period. However, search queries with 2 words are still leading with 22.95% share of overall searches, followed by 3-word queries with 21.84%.

Search engines – the primary way for navigating key industry categories
Search engines play an important role in navigation of US online population into websites of all the key industry categories. Moreover, traffic to the websites of all industry categories through search engines over the past year reported a significant double-digit growth in major categories like business and finance, sports, online video, etc. Health and medical category websites are major gainers of search traffic with 46.29% of share followed by travel websites 36.82%.

The growing search query volume represents the increase in more specific search queries by search engine visitors.  Search engine marketers must continue to focus on the specific keywords rather than very generic keywords to appear to the specific target markets. Though the usage of lengthy search queries has increased, a majority of search share is still dominated by keywords with an average of 1 – 3 words. The growth in search traffic of almost all key industry categories shows the importance of businesses to focus more on search engine marketing.

1.) Email Marketing: Marketing using emails is perhaps the oldest and most basic form of internet marketing. Done right it can help your business get a whole lot of exposure. Done wrong on the other hand, your business could end up getting a bad name. You could be labeled as a spammer and it does not take long for word to spread through the net. So be careful before you venture into email marketing.

Study the Can-Spam guidelines and act accordingly. Develop your email list from the scratch using legitimate techniques. Never resort to buying lists or harvesting lists using spiders.

2.) Affiliate Marketing: Affiliate marketing is a safe and effective way to promote your business online. This works similar to a profit sharing mechanism where the advertiser (meaning you) will have to share a small percentage of the profit (also known as commission) with the publisher or the person who sends you business leads.

There are many affiliate networks that can help you set-up and run a profitable affiliate program. Some of the best ones are CJ (Commission Junction), Linkshare and Shareasale. The best part about joining one of these networks is that many publishers lurk around these networks looking for good programs to join. So if you offer a good deal you will get a lot of publishers quickly. And if you are lucky, you could even get yourself some super affiliates.

3.) Search Engine Optimization: SEO or Search Engine Optimization is the process of optimizing your website so it ranks within Top 10 results for related keywords in Google and other search engines. There are millions who use Google and other search engines namely Yahoo and MSN to search for products and services online. A higher ranking in these engines will ensure that your brand gets exposure to all these people.

There are many SEO firms that can help you achieve high rankings. But make sure that you select a firm after proper research as there are plenty of firms out there who will give a bad name to your business by resorting to spam techniques. A simple tip would be to check out the testimonials page of the firm.

4.) Search Marketing: Search marketing is about buying pay per click ads on search engines like Google and their wide advertising network. There are many programs to choose from the best and the most recommended one being ‘Google Adwords’. You can sign up for Adwords for as low as $5 and get instant exposure to the traffic Google attracts. Search marketing gives you the freedom to bid on keywords specific to your business and also allows you to set your own spending limits. For instance, you can spend as low as $10/day and still get a good amount of traffic to your website.

Here again it is advisable to use a marketing firm to manage your search marketing campaign. You can also do it yourself if you want. Just check out the literature on the Google Adwords learning center which gives you details of how to go about it.

5.) Social Media Marketing: Social media marketing is about marketing your business using social networking sites like Myspace, Facebook and Twitter to name a few. There are hundreds of highly popular social media sites online and a variety of ways to promote your business using them. The scope of this article does not allow us to discuss all of them. You can always google up the terms ‘Social media marketing techniques’ to get the required information

Apart from the above five techniques, there are many other techniques that include banner advertising, paid link advertising, in-text advertising to name a few. We will discuss these techniques in subsequent articles. Good luck with your business.

As you probably already know, the SEO consultant industry has grown immensely. This is primarily the result of businesses recognizing the benefits of traffic and the low barrier of entry to get started as an SEO. Some SEO consultants have a highly specialized focus while others take a much more broad and general approach.

Search engine optimisation, often abbreviated to SEO is one of the most important aspects of getting traffic to your website. Without search engine optimisation, your site will never get much traffic to it and thus your make far less sales and get less money from advertising revenue.

Getting started with SEO can seem rather complicated at first. There are many different methods each having their own advantages and disadvantages. However, you can put all SEO strategies into two different categories. Firstly, you have the ethical SEO methods and the unethical methods.

Both are very popular and in all honesty, both have their advantages as well as the disadvantages. The unethical methods include making link farms and selling text links. This is against the terms and conditions of Google and various other search engines but the likelihood of getting caught is fairly slim under most circumstances. That is ultimately why many people do it.

One of the main things you will find out from reading SEM materials is that search engine optimization (SEO) is the primary technique for successfully marketing your website. It is one of the most important web marketing tools, as it enables your website to gain a higher ranking in search engine listings. This is crucial because the majority of internet users naturally gravitate towards websites that are in the beginning pages of search engine results.

Internet marketing is really coming up in recent times due to its cheap rate and effective conversion rate. Internet marketing too includes sub methods to divert traffic to your site or just to let people know about your product by flashing commercials on different sites. PPC search engine internet marketing is such one method helping you gain traffic and increase your sales.

A reputable SEM firm can provide search engine optimization technologies that are effective in driving relevant traffic your site. Optimizing your site leads to a high sales conversion rate at a relatively low cost when compared to other search engine marketing methods. Understanding how the combined use of the two types of search engine optimization can maximize the potential of your website is important.

All these benefits have increased the demand for professional search engine optimization services, which are offered by SEO consultants in India. As a result of this increasing demand, many SEO services providers have come into existence; however the SEO firm in India which has really excelled in NetEdge Computing Solution Pvt. Ltd. NetEdge is one of the best SEO consultants in India, which aims to offer quality Search Engine Optimization Services and internet marketing solutions. NetEdge’s dedicated team of SEO Professionals ensures guaranteed top 10 search engine ranking on the popular search engine like Google, Yahoo and MSN.

Internet marketing can do…

• To generate worldwide internet presence of a company or an organization.
• It can give exposure to the outside corporate world.
• It can generate sales leads
• It can give fast response and information request to the potential buyers.
• To build a confidence to the customer

Top phases in Internet marketing:

First know who your customer is and what is your offer?

Phase 1: Research your Market
Phase 2: Prepare an Analysis
Phase 3: Prepare a Strategy
Phase 4: Monitor your performance

Importance of Internet Marketing:

• Home potential buyers will always use internet to buys product.
• Buyer can have a clear visual pictures and description about your product or service
• Instant purchase transaction is easy.
• Reference to your website is easy.
• It will impact productivity of your company
• It can increase your Brand Identity

Key necessary steps to have success in Internet marketing:

1.Web ApplicationRelated :
• Website with easy navigation systems
• Good Quality Content
• Clear User Interface
• Content management System
• Web based customer support
• Live chat application
• Secure transaction support
• Affiliate and reseller marketing system
• Landing Page
• Forum / Message board

2.Multimedia Online marketing collaterals
• Video & Audio explanation of your product or service
• Banners and skyscraper advertising
• Pop up ads
• Pay Per Click Advertising
• Opt-in newsletter service
• Link exchange program

Four important factors can influence your Internet marketing Success:
• Density
• Proximity
• Saturation
• Depth

Where you need to spend your money in Internet marketing:
Best key players are

• Google Adwords , Google Adsense , Google base , Google Catalogs
• Yahoo Search Marketing , Yahoo Stores,
• MSN Search beta
• Next-Tag
• LookSmart
• Business.com

Tips for your Internet Marketing Campaign:
Consider Google Adwords
• Target right Audiences
• Research your keywords
• Test multiple ads one by one
• Include targeted keywords in your ads
• Drive traffic to relevant Landing Page